These headlines and messages for Nikestore.com were crafted to highlight and celebrate Nike’s brand, whether in shoe or apparel form. It often needs to be short and sweet to keep them clicking on.
Brand Essence Video-Sister Shoe
This video was created for an internal sales meeting to build excitement around the launch of a cool new revolutionary Nike shoe that came out in December ’08. With stock imagery and the clever use of dolls and creative sets, we created a fun way of depicting the strong decisive girl who needs more from her shoe.
